CAT Footwear
As a Web Designer working at CAT I collaborated within a team to develop CAT Footwear’s website & visual identity for e-commerce across UK & Germany. Collaborating with brand teams to develop product updates and A/B testing as well as data focused designs for the brand in EMEA.
The role focused on UX design, Marketing Asset creation, email and site development.
Graphic Design
Skills Used:
CSS/HTML/Java Script
Art Direction
Data Analytics
Product Design
Campaign Design
UX/UI Design
Project Management
Graphic Design
Graphic design for email campaigns and promotions, As well as design development for campaigns.
Art Direction
Art Direction for brand campaigns and marketing moments such as black Friday and peak seasonal promotional periods. Creating the art direction for e-commerce photoshoots.
Product Design
Designing site updates and A/B tests for the product based off performance data. To drive solutions to improve engagement and conversion metrics.
UX/UI Design
Reviewing the user experience and user journeys and improving the user interface based off data insights. Focusing on the user when creating new campaigns and driving promotions. Create design to meet the UX goals of every projects.
Campaign Design
Creating campaigns for major brand moments such as trail running launch with strava, competitions and driving design continuity across all parts of e-commerce.
FED
Developing in HTML, CSS and Javascript to create the designs systems and UX updates. Also working alongside full time developers in cross functional teams. Using SalesForce as our CRM.
Project Management
Delivering projects from research, data review, design, development and QA to deliver the best designs for our digital platform.
Data Analytics
Using ContentSquare to drive insightful data and set up clear projects to review on a monthly basis.
Case Study
Click on the link below to view a case study from my time at CAT Footwear. Please note all case studies are password protected - if you need/want to review and don’t have the password please get in touch.