Chicken Shop
I am creating the web experience for the London-based restaurant chain, Chicken Shop. Chicken Shop has recently rebranded its restaurants with a new image and wanted to reflect this new visual identity on its website & loyalty App.
Their old website was outdated and not easy to use or update. With this in mind, we set out to create something new and exciting which truly reflected the brand’s image and is easy to use for the customer.
Team:
CEO: John Nelson, CFO: Rob Copper
Skills Used:
Visual Identity
UX/UI Design
Product Design
Interaction Design
Project Management
Content Management
Project Research
Scoping the full depth of the project and defining clear deliverables and actions for every stage of development. Clear goals of what we want users to be able to achieve from using the digital product.
Wireframes & Content
Defining the structure of the product with clear, focused wireframe designs. Setting out clear gaps for the content we have and the content we need. Ensuring that the product structure is linking back to the clear goals set at the start of the project.
High fidelity Designs
Creating a high fidelity mock-up to reflect the brand’s new image. I created a new visual structure based on the brand update. Once the visual Image was signed off it was a matter of building out the rest of the content to match the visual guidelines.
Design Review & Alignment
Review high fidelity designs and feedback with brand team and implement changes ahead of the final demo and sign off for development.
Project Management and QA
Managing the project timeline and quality assurance throughout the development process to deliver a fresh new digital platform for Chicken Shop.
Case Study
This project is still under development but I do have other case studies which may be of interest. You can access these case studies following the link below. Please note, you do need a password to access. If you need to view please get in touch.