Merrell 1TRL
1TRL is the Gorpcore premium lifestyle section of performance outdoor brand, Merrell. For this project I reviewed the performance of the user experience and e-commerce visual identity for the brand. Merrell wanted to improve the performance of the product range in 1TRL and create a unique feel that truly reflected the new Gorpcore image across all touch points of e-commerce.
Skills Used:
Guideline Creation
UX/UI Design
Graphic Design
Project management
Visual Identity
Front End Development
Data Analytics
Performance Review
Reviewing the performance of the existing 1TRL experience and finding the biggest problems to inform the projects goals.
Data Driven Design
My approach to design uses data to understand problems, create solutions and inform design decisions. I have experience in using software including Content Square and Google Analytics to understand key trends and performance metrics.
Guidelines Creation
The project involved re-designing the brand and creating consistency across e-commerce brand guidelines.
High Fidelity Design
Creating mock-ups of the whole user experience from navigation, landing pages, PLP’s & PDP’s, marketing and email. Creating mock-ups of each element of e-commerce provided consistency in the visual identity across the project.
Review
Feedback from the agency and brand team was integral to the design development.
Read Case Study & View Guides.
Follow the link below to read case studies related to the work I have done for 1TRL. Please note all case studies are password protected - get in touch if you need the password.